MyPru Next Gen Redesign

The MyPru Next Gen initiative focused on modernizing Prudential's authenticated experience for insurance and investment customers. The vision was to transform MyPru from a collection of disconnected tools and account experiences into a unified platform centered on customer goals and personalized experiences.

Customers were navigating fragmented account experiences, inconsistent navigation patterns, limited personalization, and poor discoverability of important tasks — with confusion compounding across products and services. Internally, teams struggled to align around customer priorities and to validate assumptions with research.

I led UX audits, defined research strategy, and facilitated stakeholder workshops to build alignment around customer priorities. Navigation studies, card sorting, baseline usability testing, and competitive analysis surfaced customer mental models that shaped the information architecture. From there I developed two future-state dashboard concepts: an Overview Dashboard centered on current platform capabilities and account visibility, and a Task-Based Dashboard centered on customer goals, recommendations, and future-state functionality. Both were designed with AI and personalization in mind so the platform could evolve over time rather than calcify around a single release.

Structured MyPru Next Gen Redesign documentation

• UX audit and research synthesis across existing MyPru experiences
• Modernized navigation strategy informed by first-click and IA research
• Overview and Task-Based dashboard concepts
• Personalization-ready UX foundations and roadmap inputs

The work improved stakeholder alignment, established a research-driven design direction, and produced a future-state vision that informed roadmap planning. It created scalable UX foundations the team could continue building on — and reframed the redesign as a long-term system that could evolve with the customer rather than a one-time interface refresh.